I am a copywriter, content creator and Storyteller with a commitment to creating highly engaging, quality communication.
I have more than 30 years’ diverse experience as a copywriter, with a background in publicity, public relations and marketing communications.
My career began in a production role for talkback radio station, 5DN. I then progressed into publicity with David Jones Adelaide, before a position as Account Manager with one of South Australia’s most successful PR agencies, Hamra Management.
When an opportunity arose to gain experience in the financial services industry, I took on the role of Marketing Communications Manager for Community CPS Australia (now Beyond Bank Australia), one of Australia’s largest and most influential credit unions.
In 2022, I’m celebrating 20 years in business! When word and web was established in 2002, my focus was web copy and web content maintenance, but services quickly expanded as demand grew for copywriting, including newsletters, brochures, direct mail and annual reports.
After many years building a loyal client base in Adelaide, word and web headed east to Melbourne in 2013. In a clear tribute to my high quality of work and strong client relationships, all South Australian clients came along for the ride. The move to Melbourne and new opportunities for business connections has boosted our client stable, including new clients in Sydney, Perth and Brisbane.
When I’m not writing, I have a husband, teen and tween to keep me on my toes. I’m also a tap dancer, keen walker and a self-confessed grammar geek with an annoying habit for finding spelling errors on street signs.